I was so lucky to get back to Australia recently on a work trip and get to spend a little bit of time catching up with family. I was so excited about seeing my 2-year old nephew Jude!
I went to my brother Julian's house and as his wife Davina and Jude arrived back from getting some groceries I went up to the car and our conversation went something like
Tracey: Hi Jude
Jude: Hi Tracey (I was so happy he remembered me from 6 months before)
Tracey: I can't believe how much you have grown
Jude: (indignant look on face followed by a sigh) Well I'm almost 3!!!! (walks past me with hands on hips)
Julian: Jude give your aunty a hug.
Jude: (looks at me and decides) Oh.. Ok. (Hug is given though not sure I am forgiven for thinking he is a little 2-year old)
It was a nice reminder for me that children even as young 2 (or as old as nearly 3) have their own mind set on their place in the world. Jude and I had a lot of fun - he beat me on Wii Bowling, I read him about 18 books in a row until my brother rescued me from the marathon session I had unknowingly committed to, we shared some cheese and mostly I did what I was told!
It really motivated me to think about what children in those early years are seeing, feeling and thinking and to look at new products in terms of how a child can be inspired by them. Our Oobi Baby line falls beautifully into that category as do the FLATOUTbears which are still my 'nearly 3-year old' nephews favorite lovies. Our new season will hopefully not only attract the eyes of mums and dads but also the decision makers (yes the nearly 3-year-olds who are picking what they want to wear!)